What’s Your Go-To Marketing Recipe?

So, I decided to make some soup one day, and while I was doing so, I realized that a lot of the requirements to pull off a good soup recipe, are the same ones that are needed to make a great marketing campaign happen.

Here is a not so quick recap of what I realized…
(If you don’t have time to watch, read below):


 

  1. Your Why…
    Identify why you want to create a marketing campaign in the first place, so that if it gets complicated and overwhelming, you remember why you started this campaign in the first place. Is it because the cash register isn’t ringing? Is your business in a lull? All to often, business owners get caught up in the frenzy of running a business, that it can be hard to make time to market your business, even though it is an essential part of growing your business.
  2. Setting SMART Goals
    Specific
    Measurable
    Attainable
    Risky
    Timely
    This is important so that you can assess whether or not you hit your goal once your campaign is over.
  3. Plan!
    The most important part of the recipe that often gets overlooked… the plan. Make sure that you set yourself up for success to accomplish your goal and complete the campaign. Outline who is responsible for what, figure out what specifically you need, and make sure that you set aside time and/or money to bring the campaign to fruition.
  4. Tools
    Marketing tools are an essential component of executing a campaign. They can help you save money, time, and make replication easier. Don’t get overwhelmed if you are looking into new tools, and you see a number of options out there. Refocus on what you need, and think of future campaigns before re-evaluating your options. Ask for help if need be.
  5. EXECUTE
    Make the campaign happen!
  6. Assess/Measure
    It’s always important to reassess what worked and what didn’t, after ALL marketing campaigns. What was your ROI? Did you hit you goal? What would you do different next time to make this recipe/campaign better, or is it best to not do this again, and try something new? Whatever the answer is, don’t get discouraged if you get less than stellar results. What you learned during the process of the campaign is really important for future campaigns. And, whatever you do, don’t give up on marketing your business if it has been a struggle. It takes practice, and it’s harder to make an impact on your business when you are reactive vs. proactive. People can smell the desperation a mile a way, so try to do something consistently every month until it becomes your go-to recipe (strategy) for success.

 

Live Q&A: Overcoming Overwhelm

overwhelm-blog

Catch me on Periscope tonight at 6:00pm PST for my live Q&A addressing the questions that I posed to my personal Facebook audience last week. My goal is to figure out how best we can support entrepreneurs, so I asked some questions to figure out what challenges were plaguing my entrepreneur friends and getting in the way of their success.

So… tonight I’m going to address some of my findings, more specifically, OVERCOMING OVERWHELM. Some of the responses were:

  • I have so much to do… where do I find help?
  • I work a full-time job, and I want to be an entrepreneur… where do I start?
  • What should I be doing to get more customers when I have a business to run?

If this sounds like you or someone that you know, I hope that you can join me for our Q&A. This will be a high level conversation, and my hope is that we close the session feeling more empowered to get through the rest of the week with a solid plan of action and the confidence to do so with reduced stress.

If you’ve never used Periscope, here is a step-by-step easy for you to read through: http://bit.ly/2ckDW2b

All you have to do is follow me on Twitter @amarareps to receive the notification when I’m LIVE.

See you this evening!

PS. I encourage you to answer the questions that I presented to my group before the call. If you’d like to answer the questions click here to fill out the survey!

10 Reasons to Keep Your LinkedIn Account Up-to-Date

LinkedIn is one of my favorite social networks. Why? Because it is a professional network. For this reason, you need to stop what you’re doing and address these 10 things. The most common issue that I find is that people tend to not pay attention to and/or update their profiles until they are looking for employment. Any novice user of LinkedIn knows that this is bad form and that it is a best practice to keep your LinkedIn fresh and up to date, even for your company, like we do.
  1. Update your current position & job description
     If your current position is up to date, take a few moments to update your job description. Be sure to highlight your key responsibilities, and brag about any major accomplishments during your tenure. Don’t be shy, but keep it professional. Spruce up your prior work experience and tailor it so that it is relevant to your current career goals. Even if you aren’t looking for new opportunities, there are recruiters constantly looking for candidates, and its great to see what options you have when you compare yourself to others within your space.

  2. Update your picture
    Putting a current picture on your profile will increase the likelihood of being recognized by previous colleagues. If you don’t have one, maybe its time to take some! Make a note, and update it as soon as possible. Your colleagues would love to see that update in their feed. 
  3. Connect with 10 people
    LinkedIn isn’t a popularity contest, unlike some social networks that shall remain nameless. With that being said, it’s not necessarily about the number of contacts you have. In fact, after you have 500 connections, your profile displays a modest “500+” to show that you are well connected. What IS important about having a number of connections, is your ability to expand your network based on your degrees of separation. For example, if you are looking to connect with someone at your dream company in the future, and you have connections with someone that has a direct relationship with that person already, you can ask for a warm intro, a recommendation, or if you are lucky, you may get an endorsement for one of your skills. Also, people move around, so you never know when one of your connections will become a much-needed asset for a project or to help leverage a big opportunity. 
  4. Endorse 10 people for skills that you know that they posses
    It feels great to get an endorsement, so pay it forward and make someone else’s day. This is one of those random acts that always has a way of coming back to benefit you many times over; you might as well do it today, and every time you login. 
  5. Write a Recommendation
     It feels like CHRISTMAS when I get a recommendation, so once again, pay it forward, and give someone an honest and thoughtful recommendation. You never know, you may get one in return. The more people that can say great things about you, and your work, the better your profile will look. This is especially true if you get a recommendation from a high profile and well-respected figure within your professional space. 
  6. Share a post from the Pulse
    The Pulse is awesome, yet somewhat addicting. I’m grateful that the Pulse content is mostly separate from your main feed, or else I would probably get stuck reading awesome content from various companies and thought leaders around the world for hours. Share a post on your personal feed. This shows that you are engaged within the platform and it shows more of your personality. You may otherwise feel your presence on this platform is under-whelming since LinkedIn is pretty much devoid of any opportunity to customize your profile visually and/or out of the context of your work experience. So share something, in fact, share a few “somethings” when you feel compelled to do so or have ideas that are too good to keep to yourself. 
  7. Add some Media to Your Profile
    You can now add SlideShare presentations to your profile. This is one of the newer features to LinkedIn that I personally love that enables you to post images, videos, and links or upload white papers and case studies that you’ve put together. Trust me, you’ll thank me later when you aren’t having to scramble to find relevant examples of your work. Show your stuff, and give your best work a home on your LinkedIn page. NOTE: Make sure you have permission from your company to share these items! 
  8. Update your miscellaneous information
    Do you have any special certifications? Affiliations to organizations? Honors or awards? Do you support any causes or volunteer? There’s a place on LinkedIn to shed a little light on these extra-curriculars. These areas tend to get overlooked by people, however, companies love seeing the philanthropic side of potential candidates, and the various additional information that LinkedIn provides fields for. 
  9. Follow a few companies
    Your dream company is most likely active on LinkedIn. Follow them, as they may post job openings and inside news. Their posts are consistent with their personality and their inner culture. So get to know them and compare them with other companies that are similar. 
  10. Schedule an hour in your calendar 1-2 months out. Wash-Rinse-Repeat. 
    Pick a day, and time, and spend an hour or two once every month or two at minimum. There are so many social networks, however, this one matters more than you think and with the proper maintenance, you could be proactively preparing yourself for your next biggest opportunity. People are watching you. Don’t believe me? Check the “Who’s Viewed Your Profile” section.

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