Next Monday, August 24, Join Us For a FREE Strategic Marketing Planning Workshop

Our mission, since the inception of our company, has always been to give back to entrepreneurs, and we accomplish this in a number of ways. One of which is to host educational events on a regular basis to support businesses with their sales and marketing objectives. This month, we are proud to partner with WE Labs for an evening of hands-on training for business owners and/or startups who are looking for support with creating a strategic marketing and communications plan, retooling their existing plan to address changing marketing needs, or ask questions about what they can do next to support their growing brand.
This event is FREE when you RSVP! You will walk away with invaluable insight and a plan of action to help you get to the next major milestone in your business. If you are available on Monday, August 24th from 7-9pm, please click the link to reserve your spot. Space is limited, so do not delay. We look forward to seeing you there!

Hootsuite Inducts Instagram to their Platform

Have you heard the news!?  Hootsuite has recently added Instagram to its platform!  Up until now, I could monitor all my brands via Hootsuite, but then had to constantly log in and out of Instagram to post to individual accounts: I also had to set alarms to remind me to post in synch with what I had scheduled on other networks.  Finally, now it is possible to integrate Instagram to my editorial calendar seamlessly (well, almost) along with all other accounts through a centralized hub.  Hootsuite published a few videos and sent out a quick start guide to give everyone a head start.  The process is relatively the same as other social media tools, with a few minor differences.  Check out the videos below and I’ll give you the takeaway points.

Posting in Instagram

 

Managing Your Accounts

 

When posting to Instagram there are a few nuances that are noticeable, some will get addressed as Hootsuite gets feedback on this feature.  The process is a bit lengthier and bothersome, but it’s better than nothing I must admit.  

Let’s go over the details:

  • Make sure to set up your Instagram account in Hootsuite, download the Hootsuite app on your phone or tablet as prompted (or update to the latest version) and enable ‘set up publishing now.’
  • Compose the post within Hootsuite online via computer – Write the content as usual, adding hashtags, and attach the image.
  • Click ‘send now’ or schedule the post for a later time/date.
  • You will receive a push notification on your phone at the time you planned to post, open it and inspect your post for quality/clarity.
  • If you manage multiple accounts, as I do, make sure you are logged in to the correct Instagram account before you proceed!
  • When you are satisfied, tap ‘open in Instagram’, the verbiage will be copied to your clipboard and the image will be opened in your Instagram app.
  • Filter the image (if necessary), then double tap in the content area and hit paste to insert your verbiage. NOTE: At this stage, you can still edit the content you wrote if needed.
  • Share!

My takeaways from this Hootsuite update:

Pros:

  • Easy to plan ahead/schedule posts in synch with your other social platforms
  • The ability to set up search streams for hashtags/locations/etc to listen to activity in your community/from your audience.
  • Easily respond to comments and amplify content to other social streams from one place.
  • Easy break down all content you wish to monitor by adding as few/many streams as you wish.
  • Keep tabs on those you follow and who follows you.
  • Add third party apps to help monitor and garner content/followers.

Cons:

  • Posting must be done through the Instagram app – Essentially this adds more steps to the process but spares you from creating your own solutions.
  • Logging in/out of different accounts – Although it seems minor, as you manage more clients it is a hassle to constantly log in to different profiles.  Not to mention the anxiety of posting content to the wrong Instagram!
  • Push notifications – I deny almost all push notifications that come to my phone, which is a personal choice as I can’t stand them.  However in this case they are helpful so you do not have to remember all your different posts and their coinciding post times.

Conclusion:

Overall, Hootsuite’s addition of Instagram is a great asset to your social media arsenal, allowing you to organize, post and moderate from a centralized hub.  The cons are mostly unavoidable with or without the app and far outweighed by the benefits.  It is time efficient and, because of its adaptability to filter content, it is also more effective.  There are multiple platforms that serve the same purpose as Hootsuite, I simply advocate for them over the others because their organization process fits my needs.  Regardless of your choice I highly recommend you learn to use one, it will help take your social media to the next level while saving you from the migraine of managing multiple accounts individually and reactionary social content swarming through your brain.

Back 2 School is here! Learn how to create social media magic with amaraREPS!

Following up on the success of our Google Analytics for Beginners class, amaraREPS is pleased to present Social Media, Strategically!  This interactive class will cover points such as: how to set up an account, knowing when and what to post, and how to convert followers into dollars!  Specifically created for the independent entrepreneur, this class will help you lay the groundwork for your booming business!  Sign up by clicking here.  Keep in mind, $20 early bird tickets are only available until July 7th!

Festival Time!

Are you taking advantage of the major events occurring within your demographic?  Sure, not all of us can sponsor festivals or run major campaigns that connect with these gatherings.  However, it doesn’t take much to run a smaller sized campaign to be a part of these huge opportunities.  Take a look at these attendance numbers from 9 unique events from last year:

crowd_music_festival

 

coachella_music_festival_selfie

Exposure!

The point being, with so many attendees posting, blogging, and tweeting there is quite the incentive to piggyback on the exposure.  The question is how do you get involved?  The answer: the possibilities are endless!

  • Contests – Reward your following with prizes ranging from products, to tickets to the event itself. The cost of giving away tickets is “returned” with priceless buzz (and you likely have a fan for life).
  • Joining a conversation – Using #Lollapalooza, #SXSW, etc in your social media content can get your brand in front of eyes that may never have known about you otherwise.
  • Attend the event – You can create genuine content that is a mix of guerrilla marketing and social media, the result…GOLD!

Remember that a small ripple can turn into a big wake if you aim it just right.  Get creative with your campaigns, have a genuine approach, and in the end you’ll learn more about your target demographic.  Good luck!

 

 

 

amaraREPS On Set with Mountain Dew

Recently, one of our clients, Rastaclat, had a collaboration with Mountain Dew and the team was tasked with planning, coordinating, and executing the first of many photo shoots for the project.  The world of action sports is always exciting, but tends to be a bit hectic and tough to control.  So we set out on our task and when the dust settled everyone was happy with the result.  Here are a few of the images we produced on the shoot, enjoy!

Schulte_board

Professional skateboarder Justin Schulte

Justin_schulte_check_pole

justin_schulte_pole_jam

Cruising through a pole jam!

justin_aaron

Justin and videographer Aaron Brown looking over the footage

steezus_christ

Friend of the family, Steezus Christ, was also a part of the shoot

Justin_schulte_lipslide

Justin throwing down a lipslide on a sketchy obstacle

justin_schulte_front_blunt

Front blunt

justin_schulte_walk

Justing_bshurricane

Backside hurricane

justin_steezus

Steezus checking out the goods

justin_schulte_skate

Justin_Schulte_no_comply

270 no-comply to switch front board

steezus_justin

justin_schulte_spraypaint_rastaclat2

spraypaint_rastaclat

#SpreadingPositiveVibrations

Here’s the video from the shoot as well!

 

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