The New Year is a great time to re-do and re-commit. We are going to be sprucing up our website and we are digging in to research on all things digital in preparation for that. One of the “golden standard” practices that may be slipping to silver, or bronze, is keyword marketing. It seems as though Google search is changing its approach to their search ranking and the newest algorithms are stepping away from emphasizing keywords. This is good news for copy writers, who can now write more freely, but how do you keep your place at the top of the list without paying for it?
Read Jayson DeMers’ article on Forbes.com to find out more about the changes and let us know if you have any questions in the comments area below or by participating in the conversation on our Facebook page.