The Spring season is almost here and, for many of us, with that comes an annual Spring cleaning. Top to bottom, left to right, we clear out the clutter and make room for the fresh and new. Personal lives aside, can Spring cleaning apply to a brand? The answer…is YES! Some companies may need to update their look for a variety of reasons: avoiding a stagnant brand message, revitalizing the corporate image, keeping up with the changes that affect their target audience, and many others. The process is called rebranding and it is an extremely effective tool for marketing, but also dangerous if done incorrectly. Here are a few tips for those of you in need, along with examples of some major successes and failures. We recently found ourselves with a client that needed to rebrand their company. Cotton Heritage, an international 32 years successful apparel company, approached us with the task of changing their entire identity, beginning with their catalog. Here’s a peek at the 2015 catalog that we put together for them:
Our client, Rastaclat, was featured on the Transworld Business re-cap of the event. amaraREPS Account Executive, Cheryl Sutherland, far left, and founder, Amara Omoregie, middle, were there to support the team!
Well this year’s Agenda Tradeshow, in Long Beach, was AMAZING. For my first foray into a lifestyle fashion trade show, I was definitely not disappointed. The creative energy was fantastic and the fashion show, put on by the multitude of people attending, was beyond entertaining. If I had just won the lotto, this would be the worst place to go. My only safety net was that the brands were merely previewing their 2015 lines and only select items were for sale.
My awesome notebook and iPhone case from Denik
My favorite aspect of the show was the level of imagination demonstrated in the products. The amount of braincells burnt to create unique displays to draw buyers, distributors and potential collaborators in was huge. This year they added a women’s section which was super cool, not only for women’s surfware and accessories, but also for emerging women’s sportswear brands.
Travis Barker getting fresh tattoos
The amount of celebrities coming through didn’t hurt my overall experience either. Travis Barker was there to support his brand, Famous Stars and Straps, and he had an Ink Master type situation happening at the booth as he was being tattooed by two artists at the same time. I also loved the impromptu skateshow that happened over by the Ammo booth, all the gold teeth shining from the mouths of rappers, as well as the abundance of skaters, and brand ambassadors from all over the world. This is a non-negotiable event for anyone in the fashion or lifestyle industries, and I’ll definitely be back.