Getting to Know Your Customers: Demographics and Psychographics

I’m sure you’ve noticed that it’s become increasingly difficult to be heard amongst all the noise out there. Businesses large and small are competing for millions of potential customers that are searching for and engaging with content daily… and of course the green in their wallets.

In some cases, this struggle has created a divide between the haves and the have-nots where the playing field is seemingly tipped in favor of businesses that have large budgets, big marketing teams, and technical know-how.

As with anything, there’s a way around all of these disadvantages for new and small business owners who are seemingly at a disadvantage.

Start with the basics: getting to know who your customers are

I was at a SCORE.org workshop about 10 years ago listening to a marketing expert talk about advertising strategy for huge companies like Nissan. He asked a very interesting question: Read more

Business Planning for Transitional Aged Youth [Acknowledgement Credit]

We recently had the pleasure of working with Deena Saunders-Green, of Green Pines Media, who graciously mentioned amaraREPS in her newly released business planning workbook: Transitional Age Entrepreneurs. Deena, a graduate of California State University, has worked with at risk juveniles since her internship as a therapist in juvenile hall. Through her experience as a Southern California social worker and various other non-profit organizations, she was awakened to the disturbingly high rates of homelessness and lack of life skills among the youth she often served.

Transitional Age Entrepreneurs  is written specifically as a guide for young people who fall under the term “Transitional Aged Youth” (TAY) who would like to start a business, but need some guidance. This 100 page workbook is an especially extraordinary project, as the would-be entrepreneurs who fall under this category are considered to be high risk during a time when they are transitioning from foster or state care into society on their own (typically between the ages of 16-24). Young adults in this category are considered to be “at risk” because they are at an age where adolescents are normally faced with making several life-changing decisions. These could be things like getting ready for college, getting their first job, or moving out on their own. Because children in the foster care system, or those who have aged out may not have support and guidance of a typical family system, this makes an already stressful time even more challenging.

 

“I wanted to use indie publishing and podcasts to raise awareness about the challenges facing emancipated foster youth. The problem was, I knew nothing about starting a business. Social work taught me the value of collaboration, so instead of spending hours and hours on research, I sought business consultants with a proven track record. amaraREPS was the solution. They guided me through the process of building a solid business plan. They also made marketing much easier for me to understand.”

-Deena Saunders-Green, Green Pines Media

 

The publishing of Transitional Aged Entrepreneurs is just one of the ways Green Pines Media is raising awareness about the challenges facing transitional aged youth, with additional efforts in the form of speaking engagements on the subject.

amaraREPS is honored to have the opportunity to help Deena not only as an entrepreneur, but because she has dedicated her business to helping others. Because she has decided to help other young entrepreneurs, we’re doubly excited to be able to offer the unique and valuable expertise she has chosen to share with others. While this book is meant to serve transitional aged youth, I would also welcome you to share this with young folks who aspire to start their own businesses, as business planning is a crucial step in the entrepreneurial process.

The new workbook, as well as other publishings and information about Green Pines Media can be found on their website, www.GreenPinesMedia.com . You may also find the workbook on Amazon. Supporting the book helps to further Green Pines Media’s efforts to support children transitioning out of foster care, so please… spread the word or share this workbook with a kid that has BIG dreams and BIG ideas. 🙂

What’s Your Go-To Marketing Recipe?

So, I decided to make some soup one day, and while I was doing so, I realized that a lot of the requirements to pull off a good soup recipe, are the same ones that are needed to make a great marketing campaign happen.

Here is a not so quick recap of what I realized…
(If you don’t have time to watch, read below):


 

  1. Your Why…
    Identify why you want to create a marketing campaign in the first place, so that if it gets complicated and overwhelming, you remember why you started this campaign in the first place. Is it because the cash register isn’t ringing? Is your business in a lull? All to often, business owners get caught up in the frenzy of running a business, that it can be hard to make time to market your business, even though it is an essential part of growing your business.
  2. Setting SMART Goals
    Specific
    Measurable
    Attainable
    Risky
    Timely
    This is important so that you can assess whether or not you hit your goal once your campaign is over.
  3. Plan!
    The most important part of the recipe that often gets overlooked… the plan. Make sure that you set yourself up for success to accomplish your goal and complete the campaign. Outline who is responsible for what, figure out what specifically you need, and make sure that you set aside time and/or money to bring the campaign to fruition.
  4. Tools
    Marketing tools are an essential component of executing a campaign. They can help you save money, time, and make replication easier. Don’t get overwhelmed if you are looking into new tools, and you see a number of options out there. Refocus on what you need, and think of future campaigns before re-evaluating your options. Ask for help if need be.
  5. EXECUTE
    Make the campaign happen!
  6. Assess/Measure
    It’s always important to reassess what worked and what didn’t, after ALL marketing campaigns. What was your ROI? Did you hit you goal? What would you do different next time to make this recipe/campaign better, or is it best to not do this again, and try something new? Whatever the answer is, don’t get discouraged if you get less than stellar results. What you learned during the process of the campaign is really important for future campaigns. And, whatever you do, don’t give up on marketing your business if it has been a struggle. It takes practice, and it’s harder to make an impact on your business when you are reactive vs. proactive. People can smell the desperation a mile a way, so try to do something consistently every month until it becomes your go-to recipe (strategy) for success.

 

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