Writing a blog can be a tedious task for those entrepreneurs who are always busy, running around at breakneck speed, and attempting to build their business. BUT, being a consistent blogger has great benefits for your business, and here are 3 main points to help you consider making time for such a rewarding task that pays off in the future:
1. Reputation, Credibility and Relevance
Frequent blogging proves, to people looking for your products or services, that you are active and expert within your field. Writing about current projects, clients, events and updates in your business also allows people to have a “sneak peek” into your company. This is important because it gives potential clients an opportunity to check you out and see the results you are creating for others. They will also be able to see if your company can service their needs and what kind of results that they can expect from you. If you can prove that you know what you’re doing, people are more apt to trust in you.
2. Search Engine Optimization
Having a consistent stream of new content allows your site to be indexed more by the search engines. Google and other search engines are looking for websites with a lot of content, so that they can better understand what makes sites most relevant to the people searching for that content. Why not give them what they want? PLUS, adding pictures, videos and interactive content will keep people on your website longer, which is also great for the user experience, and supports your goals of improving your ranking.
3. Lead Creation
If you are ready to expand your business but don’t want to rely on doing a ton of time-consuming networking, dredging for referrals or paying for leads, then this is for you. With frequent posting, leads to increased traffic, increased traffic begets a greater chance that you will generate qualified leads that want more information about what you specifically offer. Don’t be shy, put a call to action within your posts. If people like what they read, encourage them to reach out for more information, share with others, or engage in some way with you or the content. People that like what they read are more apt to download your free e-book, schedule a consultation, or sign up for your mailing list.
Branding guru, Simon Mainwaring, states “brands, and their advertising partners, must wake up and define themselves with clarity, consistency and authenticity…otherwise they just might find themselves shouting in a ghost town.” Luckily for you, amaraREPS is well versed in all the above. If you don’t know where to start, and need some help, contact us for a free consultation!