3 Reasons to Blog for Your Business

Writing a blog can be a tedious task for those entrepreneurs who are always busy, running around at breakneck speed, and attempting to build their business. BUT, being a consistent blogger has great benefits for your business, and here are 3 main points to help you consider making time for such a rewarding task that pays off in the future:

1. Reputation, Credibility and Relevance

Frequent blogging proves, to people looking for your products or services, that you are active and expert within your field. Writing about current projects, clients, events and updates in your business also allows people to have a “sneak peek” into your company.  This is important because it gives potential clients an opportunity to check you out and see the results you are creating for others. They will also be able to see if your company can service their needs and what kind of results that they can expect from you. If you can prove that you know what you’re doing, people are more apt to trust in you.

2. Search Engine Optimization

Having a consistent stream of new content allows your site to be indexed more by the search engines. Google and other search engines are looking for websites with a lot of content, so that they can better understand what makes sites most relevant to the people searching for that content.  Why not give them what they want?  PLUS, adding pictures, videos and interactive content will keep people on your website longer, which is also great for the user experience, and supports your goals of improving your ranking.

3. Lead Creation

If you are ready to expand your business but don’t want to rely on doing a ton of time-consuming networking, dredging for referrals or paying for leads, then this is for you. With frequent posting, leads to increased traffic, increased traffic begets a greater chance that you will generate qualified leads that want more information about what you specifically offer. Don’t be shy, put a call to action within your posts.  If people like what they read, encourage them to reach out for more information, share with others, or engage in some way with you or the content. People that like what they read are more apt to download your free e-book, schedule a consultation, or sign up for your mailing list.

Branding guru, Simon Mainwaring, states “brands, and their advertising partners, must wake up and define themselves with clarity, consistency and authenticity…otherwise they just might find themselves shouting in a ghost town.” Luckily for you, amaraREPS is well versed in all the above.  If you don’t know where to start, and need some help, contact us for a free consultation!

Google Search is Getting a New Year’s Makeover

The New Year is a great time to re-do and re-commit. We are going to be sprucing up our website and we are digging in to research on all things digital in preparation for that. One of the “golden standard” practices that may be slipping to silver, or bronze, is keyword marketing. It seems as though Google search is changing its approach to their search ranking and the newest algorithms are stepping away from emphasizing keywords. This is good news for copy writers, who can now write more freely, but how do you keep your place at the top of the list without paying for it?

Read Jayson DeMers’ article on Forbes.com to find out more about the changes and let us know if you have any questions in the comments area below or by participating in the conversation on our Facebook page.

 

 

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